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Legal risks of Social Networking for employers - Seminar
- introduction to risk mitigation stategies
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Social Networking provides organisations with unprecedented new opportunities for customer engagement and promotion. However it also presents new and largely untested legal risks associated with employee participation on Social Networking Sites (SNS).
For organisations participating on SNS, the risks cross laws relating to employment, media, technology, intellectual property, privacy, contract, torts and laws specific to industries and professional groups as enshrined in statute and case law.
More businesses are recognising the importance and opportunity of SNS for marketing, networking and feedback. Equally, it is vital that they consider that with every opportunity comes risk. When used effectively SNS can serve as a versatile tool that can help to avoid or reduce the negative impacts of a crisis. When not managed effectively, SNS can be the catalyst that can cause an issue to become a crisis, affecting reputation, operations and profit.
This seminar will introduce participants to various risk minimisation strategies as well as benefits of having a Social Media Strategy encompassing Twitter, blogs, YouTube, Facebook and others.
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| Date: | Tuesday 16 February 2010
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| Time: | 5.00pm for a 5.15pm start
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| Duration: | 1.5 hours
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| Location | Rostron Carlyle Solicitors Boardroom Level 6, 232 Adelaide Street, Brisbane
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| Presenter(s): | Malcolm Burrows B.Bus.,MBA.,LL.B.,GDLP.,MQLS Associate - Social Media Practice Rostron Carlyle Solicitors
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Samantha Ford B.Sc (App. Psych).,Grad.Cert.Emergency.Management.,AIMM.. Managing Director
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Des Walsh Social Media Strategist Des Walsh helps organisations engage effectively with social media and social networking. He is founding moderator of the online group LinkedIn Bloggers, co-author of LinkedIn for Recruiting and author of 7 Step Business Blog, an e-book for business, which has been translated into Mandarin Chinese.
He founded the Social Media Club Brisbane and is on the steering committee for the Social Media Club Gold Coast. Des has spoken at conferences in Australia, the USA and China on the business use of social media and is a listed speaker on social media with the China Global Speakers Bureau. He is on LinkedIn at http://www.linkedin.com/in/deswalsh and his various links on the social web can be seen at http://XeeSM.com/deswalsh
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| Cost: | Rostron Carlyle clients - complimentary Others $125.00
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| RSVP: | Spaces are strictly limited. To avoid disapointment, please RSVP by emailing p.straker@rostroncarlyle.com or call Penny on 07 3009 8444 to reserve your place. | ||
For further information, please contact:
Malcolm Burrows B.Bus.,MBA.,LL.B.,GDLP.,MQLS
Associate
Telephone: (07) 3009 8444
